http://www.brad-levine.com/play daily 0.75 2015-11-01 http://www.brad-levine.com/work daily 0.75 2015-11-01 https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/5635ee43e4b06f8cdab725fd/1377895313942/440e5d7663b42ae146793aabe7a4dd5b.jpg Work https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/5635e16de4b07104de604a9c/1446371693298/PFF-TITLE.jpg Work https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/5635ec0be4b0f705d4ec0cbc/1446371900981/ Work http://www.brad-levine.com/projects daily 1.0 2019-08-01 https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/56c9e39c2eeb81462d181652/1456071298004/ WORK - EYECONIC REBRAND Eyeconic is a little known online retailer for some of the most iconic brands in eyewear. Their goal was to gain awareness in the space and appeal to a younger audience. This video represents our vision for their brand including a new name and identity. https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/56cd0a46d51cd4fb9a8c51cf/1456278086993/ WORK We identified a need in the aircare category that consumers want their house to remain "guest ready" at all times. But the reality is that it's not always possible in today's world. So we reimagined the product category from the ground up and invented Scent Bot, a connected device that creates whatever scent you want, wherever and whenever you choose. https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/56d1b53a60b5e9ac212b2115/1447132544694/ WORK PFF is known mostly by hardcore NFL fans, fantasy fanatics, statisticians, and sports media outlets, to provide the most in-depth, accurate and thought-provoking information on professional football player performance available online. But facing a breakout year and assured spikes in traffic based off of mentions on Sunday night football, they needed to quickly redesign their platform to be able to handle the traffic as well as make their site ready for prime time. https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/57118eea40261dc8badded8d/1447211875478/ WORK Our audience insight was that people don't just want to watch the XGames, they want to live it. Better yet, they want to be in it. So we brought our fans closer to the XGames by using the Skype platform. https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/571244309f7266078a0d25cf/1460814896311/ WORK - GILLETTE: 007 PARTNERSHIP Living life to the fullest means getting as many unique experiences as possible. And since shaving is part of how everyday guys prepare themselves—for the day, for tomorrow's big meeting—or for whatever adventure comes their way. Being prepared means being confident. https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/5cc8d55453450a0e1d9dd314/1556665674325/ WORK - EAS SPORTS NUTRITION After several years of declining sales and lack of relevancy in the category we are “relaunching” EAS as a brand that validates consumers through it’s understanding of what it takes to be a competitive athlete. We focus on not just the physical strength but the mental commitment needed to totally transform. We launched a fully integrated maketing campaign including broadcast, online film, a new site and social content. https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/5cc9995de5e5f006b123ce1f/1556715869741/ WORK Lumia smartphones are packed with innovative features and technology that empowers people to lead more productive lives. To demonstrate this we went to Winter XGames in Aspen, Colorado to meet up with 2 extreme athletes and tell their stories about how technology has played a vital role in both their careers and personal lives. https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/5cef571de84dbf0001c4dfc1/1559188268518/ WORK With a mission to end childhood hunger in America, Citi and No Kid Hungry are continuing their partnership with pro golfer, Justin Thomas. With every birdie Justin makes during the season, Citi will donate 1,000 meals to kids in need. https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/5cf048e16905d800013a8e03/1557714404704/ WORK Citi Sound Vault is a concert series exclusively offered to Citi cardmembers with access to the kinds of intimate shows and experiences that are usually reserved only for industry insiders, while also giving artists a place to perform leading up to the Grammy’s. But despite having this incredible offering, awareness of the entertainment platform as a whole is relatively low. Our goal was to increase awareness of the Citi entertainment platform and drive brand preference. https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/5d4354caa896850001c2b54c/1559191802328/ WORK https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/563d75cbe4b057fc122bad7a/1446868427476/1MM-01.jpg WORK To celebrate Febreze reaching 1M fans on Facebook, we wanted to show our appreciation in a way that only Febreze could. We didn't want to just say "thank you", we wanted to say it 1M times, literally. And all the while turning this event into one of our infamous product torture tests. https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/5642b3a0e4b0c236a246f39a/1446870373074/PPOTW-TITLE-A.jpg WORK We know that most football fans love to dissect every play. So we partnered with John Brenkus of ESPN's Sport Science to demonstrate the precision that goes into them. Every week we would chose a controversial play and highlight the details. Then we would quiz our fans about that play. Contestants won prizes including an all expenses paid trip to the Super Bowl. https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/5642b89de4b0cca19ea6d442/1447213045976/ WORK Popchips offer a healthier alternative to regular fried chips. And that's news. But I wanted to provide the brand something new and different to talk about in social. A big idea that actually begins quite small. We call it #snacksmall. https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/5642b47ee4b071704e3110e9/1447131031834/G.COM-TITLE-A.jpg WORK Market sentiment was that shopping for razors takes too much effort. People want a razor that gives them the shave that they want without having to spend too much time thinking about it. http://www.brad-levine.com/about-1 daily 0.75 2014-08-20 https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/5635e152e4b02ed46f845483/1377897195805/27ef868543abf9c4e16439c1aeb8f0bd.jpg ME http://www.brad-levine.com/about daily 0.75 2019-08-01 https://static1.squarespace.com/static/56317f82e4b04a46c648d273/t/56fe6fa9e707ebba9cc5ec81/1459515317326/8thstphoto-719-2.jpg ME